Synthesizing Work and Play


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Aspen part-time resident and Amazon CEO Jeff Bezos thinks it's bad business practice to separate work and life. Rather, he insists, the goal should be "work life harmony."

With businesses becoming increasingly more technological employees, he reasons, should have the freedom to take care of personal issues that come up throughout their working day. And, on the flip side, employees, at home, should create an atmosphere that allows them to further dig into their different projects. Hence, the beauty of Aspen.

So often, that major big business decision is too important to be made in the confines of a large, noisy city. Should we explore this new market, are there synergies to be gained by acquiring that company, is this where we should be putting our R&D money into? Aspen grants you the kind of clarity you need to make that pivotal decision. Whether you're in Aspen for Christmas vacation or July 4th weekend or months at a time, this town often has the effect of refreshing and reenergizing its visitors. I can't tell you how many times I've biked up The Bells or hiked up The Ute Trail and felt like I was privy to news before the Wall Street Journal. Like any good artist, Aspen's most successful people frequently come here to do their best thinking and then bring those fruits back to the cities.

And Bezos, I think, typifies that great Aspen spirit. Instead of sticking to a stale script, Aspen breathes into you that sense of possibility and adventure. Remember, many of America's leading business schools and top corporate executives told Bezos Amazon couldn't be successful. But with a $428 billion dollar market cap, we know who got the last laugh. So if you want a shot at creating an Amazon of the 21st Century, Aspen is the place to be. It's a place where you can work and have a great life all at the same time.